Sites like Facebook and twitter have proved to be massive tools in the industry. They both provide detailed information about their members. This is very helpful to marketers in finding new prospects because it allows you to search for the particular type of client they are looking for in their business.
However most marketers fail to use the social aspect of social media marketing by Spamming their lists. The key is to come up with valuable content and use it as your voice. You may have great information that could be the breaking point in someones life but they look at you as someone that doesn't know what they are doing because all they get from you is spam, not quality content. It is for this reason that you should interact with those members that you consider prospects. STOP TREATING THEM LIKE PROSPECTS (so for now on we shall call them new friends)! let your "new friends" know what you do. BUT DON'T PITCH! let them know that you are here for them if they need you. Get to know them by asking them what they are into. Try to avoid using questions that can easily be answered by a yes or a no. But avoid making it seem as if you are drilling them.
Once you find that you have a good following you should update your content on a regular basis. A blog is a great place to accomplish this as it gives your readers value and therefore more of a reason to trust you because you've added value to their lives not just a sales pitch.
It is very easy to get wrapped up in the social aspect of your social media marketing campaign and forget that you are running a business. It may be beneficial to you to keep a business account separate from your personal account. It would pain you greatly to know that you've ruined your business because you said something to one of your Facebook friends that was never meant to be displayed to your "New Friends". Also realize that even if you are able to keep all of your business sense in order, being tagged in a pic of one of your friends doing drugs or something is very bad and remember the old adage "you are guilty by association".
Coming up with the right social media marketing strategy may take some trial and error but don't give up. With the right method you can reap great rewards in your business. If you need to know where to start you can download the free eBook in the column to the left entitled "Success in 10 steps"
"Nothing can stop the man with the right mental attitude from achieving his goal; nothing on earth can help the man with the wrong mental attitude".