I know many, if not most of you have heard the term Search Engine Optimization. But, how many of you have ever heard of Organic Search Engine Optimization? If you read my last post entitled "Top 5 Internet Marketing Strategies" you may have looked for this post to be titled "Basic Search engine optimization" or simply SEO. Well I wanted you to truly understand why using this technique can ultimately help your home based business.
Search engine optimization is basically the process of optimizing your website or blog so that it ranks highly in the search engines. So when someone searches "Google" you want to show up on the first page. The reason for this is simple. When you do a search, do you ever look past the first page? Okay well maybe you do, however the majority of people do not. So you want to rank on the first page where all the traffic is.
This process consists of 3 main factors
- Quality and Relevant Content.
I want you to look at the word organic which basically means natural. You want your SEO work to appear "natural" on your page. But more importantly it refers to the fact that it is unpaid advertisement which is good for your business because it is duplicate-able . This means that you can teach it to your down line and they can teach it to theirs and you can create a better business without worrying if someone will be able to afford your marketing techniques
This is a quote taken directly from a Pay-for-Performance SEO company's website on a particular keyword phrase
Top 3 positions USD 200/mo.
Top 5 positions USD 150/mo.
Top 10 positions USD 100/mo.
This is a quote for a keyword I chose when first starting out. Now although there are other keywords that are much more costly, paying this type of money can really hurt your bank and it is not duplicate-able. Meaning others in your company may not be able to afford it. Using Organic Search Engine Optimization I hold the top 2 spots of Google for this particular key word and I did it all for free. Sounds good huh? Hooray for me right? Unfortunately, no one is searching for this Keyword which means I am getting no traffic for this keyword. It seems I had my search settings set to Broad when choosing this keyword when I should have had them set to exact. Luckily this mistake only cost me my time in building back links not the $200 a month this company charges.
Once you have chosen your keywords and done your research you need to write quality and relevant content. This is the part of SEO work that I love the most. It allows you to brand yourself by giving away quality content that can help your target audience. Most people love getting things for free and your readers start to trust you because you are creating articles that help them. Your readers in turn start to want to "pay-it-forward" because you have created such great content, that they want to share it with their friends who share it with their friends and thus begins the process of content syndication.
Back-links are basically a way of telling Google that your website is worth taking a look at. These are links from other websites that point to your website. The more inbound links your website has the higher rank Google will give you. There are different classes of links and it helps when the links are coming from sites that rank high in Google and have to do with what your website is about. I'll help you out. I have a free tool that can jump start your back linking. You can create, as a free member 25 high quality back links every day. It comes out to be about 175 a week and 750 a month. That's as a free member, an upgraded member can create 300 links a day. Just think of how fast you can climb Google. Just click the image and start building back links today.
Organic search engine optimization is highly specialized and complex and can literally produce success or failure in your business. However, it is not difficult if you can just place yourself into the mindset of your audience. If you can see life through John Doe's eyes you can sell John Doe what John Doe buys. This means thinking like your target audience. How would they search for what you have to offer? What type of thing would they need help with? Zig Ziglar once said "You can have everything you want in life, if you help enough other people get what they want"
I hope that this post has lessened some of your fears about SEO. You do not have to pay a company thousands of dollars a month to do your SEO work. With a little bit of initiative you can dominate your niche using Organic Search Engine Optimization.