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Friday, January 6, 2012

Top 5 Internet Marketing strategies #2: Blogging

One of the great internet marketing strategies is Blogging.    Most internet gurus tend to leave out blogging in their internet marketing strategies.  It could be because there is a little work behind it.  But blogging is definitely something you should do when trying to grow your eBusiness.  It does take a bit of time but the rewards are priceless.

When starting a blog you will want to take into consideration the design of your blog.  What type of experience will your readers have?  If you are using a free blog site such as Blogger, templates are provided for you.  Just choose one that is professional and that matches the theme of your blog.  There are many plug-ins available for better functionality but keep in mind having  too many "extras" will create longer than normal load times.  Most of your readers will simply not read your blog if it takes too long to load.

Before creating content for your blog you will want to find the right keywords for your niche.  If you are unsure about keyword research take a look at my post organic search engine optimization.   Choosing keywords that are most frequently searched, relevant to your post, and have low competition is a great way to optimize your blog.

Now that you have found your keywords, it is time to pick your title.  You will want to pick the keyword you have the best chance of Ranking for.  Your title should be two part.  The first part should be your keyword and the second part is to intrigue the reader.

Now that you have a title that will pull in your reader and keywords sure to get you locked in on the first page of Google it's time for some killer content.  Think of what your target audience might need to know and might interest them.  Never post just to post.  Always make sure your content is of  high quality.  Remember, you are branding yourself as a leader in your field and if you start posting garbage you will soon find your following thinning out.

 Your readers come to you because you are giving away free information that they need.  They in turn will want to "pay it forward" by sharing it with their friends, who share it with their friends who... you get the point. This is called Viral Marketing.  You will want to make it as easy as possible for your readers to share your content by adding share widgets.   There are many different widgets available  I like using "add this" I have no particular reason I just do. Using share widgets makes it easy for your readers to share your great content on a number of social networks such as Facebook, twitter, Delicious, Digg and many others.

You definitely want to set  your blog up for Content syndication by setting up Your RSS feeds.  RSS stands for Rich Site Summary or Really Simple Syndication.  Once your RSS feed is placed, it automatically syndicates your content for you.  Which brings me to my next point.  Update your blog on a regular basis. Give your readers a reason to continue coming back.

  In this post I have given you # 2 of my Internet marketing Strategies, I have also talked about Viral Marketing and content syndication but you must understand the most important aspect of this is Trust.  Give your readers a reason to trust you and they will have a reason to check out what you have.

 
"You can have everything in life you want, if you will just help other people get what they want" Zig Ziglar

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