Reciprocity refers to responding to a positive action with another positive action, It sounds like the reverse of Karma huh? When ever we think of Karma we think of those that have messed over us and Karma is that retribution that will get them back for us, right Well in thinking that way I want you to remember that Karma doesn't need any help. You helping Karma only makes Karma's job harder. ( I hope you understand that)
But here I strive only for positivity so I will tell you how reciprocity can help you in business. We live in a technological society therefore most people look for their daily dose of information from the internet. Whether it be from their favorite news site, discussion board, your blog or any other medium of information.
The bottom line is that people spend a lot of time on the internet looking for good information. Is the information that you put out good? Of course you would say so. But what about others? Do they think so? How do you know? Generally you will know that others like your content because they "share" it. Which just means that they have taken the time to let the people they connect with know about it.
Face book and Twitter are social networks that gain a lot of exposure. A "like" on Facebook or a "tweet" on Twitter can very easily become a catalyst for a message to go viral (an object or pattern that is able to induce some agents to replicate it, resulting in many copies being produced and spread around). Just think of what it would mean for your business if you were able to create a message or campagne that went viral.
Many things go viral on the internet that no one expected would. But what if you wanted to get the word out about your product, service, or expertise about a certain topic. How would you begin your "Viral campagne"? Post it all over your face book wall, maybe bug your friends and family, blast it on twitter for the whole world to see? That sounds good... But...I know that word comes down like a hammer however let's be realistic here. Even if you have a vast following on Facebook and twitter how many of them will read it and share with others? And besides SPAM sucks.
The word we are looking for here is syndication. Content syndication to be exact. Wikipedia calls it a relatively cheap, free and easy form of advertisement. It takes some work. But if you are diligent it can quickly help you move up the ranks to get towards that coveted 1st page on Google.
So how do you create content syndication? Well first, and I cannot stress this enough you must have great content. If you are not putting out good quality information why are you doing it? Just to get a quick sale? Well, then I'm not talking to you. I have a parting gift for you before you leave though. Please read Success in 10 steps and contact me when you are serious. But for those serious about making a change, it's all about networking.
To become successful you must network. I'll talk more about this in a later blog but for now lets look at the networks you belong to. I'll assume you are familiar with Facebook and Twitter. But do you know about Digg, Stumble upon,delicious and the many other social bookmarking sites? A social bookmarking site is basically a place where you can organize your favorite websites.
The great thing is that these sites will create whats called a back link to you blog or website. I'll get to back links in another blog post but if you have any questions please feel free to leave a comment and let me know. Many people have created syndication networks where your post can be read and shared by many others. If this interests you please let me know so that I can help you get your QUALITY content shared.
This is reciprocity at its finest. You read great content and want to share it with others and in return the others will want to share your content because it creates value. And Value is what we all want.
If before reading this blog your main goal was just to get the sale and you have found yourself tagging your friends every other week with the "next big thing" please take the time to read Success in ten steps and allow it to change your life. Don't worry it's not another book that tells you what to think. It teaches you how to think so that you can become successful in any business. If you do not have a business you are in the right place because this book is a great place to start.
But here I strive only for positivity so I will tell you how reciprocity can help you in business. We live in a technological society therefore most people look for their daily dose of information from the internet. Whether it be from their favorite news site, discussion board, your blog or any other medium of information.
The bottom line is that people spend a lot of time on the internet looking for good information. Is the information that you put out good? Of course you would say so. But what about others? Do they think so? How do you know? Generally you will know that others like your content because they "share" it. Which just means that they have taken the time to let the people they connect with know about it.
Face book and Twitter are social networks that gain a lot of exposure. A "like" on Facebook or a "tweet" on Twitter can very easily become a catalyst for a message to go viral (an object or pattern that is able to induce some agents to replicate it, resulting in many copies being produced and spread around). Just think of what it would mean for your business if you were able to create a message or campagne that went viral.
Many things go viral on the internet that no one expected would. But what if you wanted to get the word out about your product, service, or expertise about a certain topic. How would you begin your "Viral campagne"? Post it all over your face book wall, maybe bug your friends and family, blast it on twitter for the whole world to see? That sounds good... But...I know that word comes down like a hammer however let's be realistic here. Even if you have a vast following on Facebook and twitter how many of them will read it and share with others? And besides SPAM sucks.
The word we are looking for here is syndication. Content syndication to be exact. Wikipedia calls it a relatively cheap, free and easy form of advertisement. It takes some work. But if you are diligent it can quickly help you move up the ranks to get towards that coveted 1st page on Google.
So how do you create content syndication? Well first, and I cannot stress this enough you must have great content. If you are not putting out good quality information why are you doing it? Just to get a quick sale? Well, then I'm not talking to you. I have a parting gift for you before you leave though. Please read Success in 10 steps and contact me when you are serious. But for those serious about making a change, it's all about networking.
To become successful you must network. I'll talk more about this in a later blog but for now lets look at the networks you belong to. I'll assume you are familiar with Facebook and Twitter. But do you know about Digg, Stumble upon,delicious and the many other social bookmarking sites? A social bookmarking site is basically a place where you can organize your favorite websites.
The great thing is that these sites will create whats called a back link to you blog or website. I'll get to back links in another blog post but if you have any questions please feel free to leave a comment and let me know. Many people have created syndication networks where your post can be read and shared by many others. If this interests you please let me know so that I can help you get your QUALITY content shared.
This is reciprocity at its finest. You read great content and want to share it with others and in return the others will want to share your content because it creates value. And Value is what we all want.
If before reading this blog your main goal was just to get the sale and you have found yourself tagging your friends every other week with the "next big thing" please take the time to read Success in ten steps and allow it to change your life. Don't worry it's not another book that tells you what to think. It teaches you how to think so that you can become successful in any business. If you do not have a business you are in the right place because this book is a great place to start.
Excellent point Raymon. This is the whole reason for all the Content Syndication work I have been doing lately. Thank you for taking part in that effort as well.
ReplyDeleteIt is so funny. as I was writing this I came across your prelude to your list and thought to myself hmm great minds think a like. I found your new one on social adr I haven't got around to reading it but I do look forward to it.
ReplyDelete